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Chopstix debuts in Reading

Reading is enjoying an authentic taste of the Orient now that CHOPSTIX, the UK’s fast-growing food brand, has officially opened at 80 Broad Street in the town.

Having created 10 new full and part time jobs, Chopstix is already proving a hit  with the local community. The fast growing restaurant chain offers a selection of freshly cooked chicken and vegetarian dishes served with a choice of over ten popular toppings and accompanied by either noodles or rice. Whilst customers can opt to take their food away, many in Reading are preferring to enjoy their meal within Chopstix’s attractive 40-cover restaurant.

Jon Lake, managing director of Chopstix notes; “As we continue to increase our profile within bustling town centres, we are delighted to have opened our doors in Reading, especially since our tasty, value for money menu, which offers a faster, fresher and healthier alternative, is already being extremely well received by the local community.”

Chopstix now has almost 80 stores across the UK and Ireland and the opening in Reading marks the continued expansion of the fast-growing brand, which has seen its outlet count treble in the past two years.

Chopstix debuts in Coventry

Coventry is set for an authentic taste of the Orient, when CHOPSTIX, the UK’s fast-growing food brand, officially opens at the West Orchards Shopping Centre today (Monday 12 March 2018)

Creating 10 new full and part time jobs, Chopstix will offer visitors to the popular centre a selection of freshly cooked chicken and vegetarian dishes served with a choice of over ten popular toppings and accompanied by either noodles or rice. Shoppers will then have the option to take away or enjoy their meal within Chopstix’s 40-cover seating area.

West Orchards Centre Manager Andy Talbot comments; “We are always excited to welcome a new retailer to the centre and Chopstix is a fantastic addition to our newly opened Canteen. The offer complements the existing selection very well but also adds a taste of different culture, which is becoming more and more popular in Coventry. Needless to say, we are very much looking forward to working with Chopstix in the upcoming months to make the opening their best one yet.”

Jon Lake, managing director of Chopstix notes; “We are pleased to be opening our doors within West Orchards as it fits perfectly with our strategy to grow the visibility of Chopstix by increasing our profile within the country’s most popular shopping and retail hubs.We look forward to offering busy Coventry shoppers something new and exciting in Canteen with our value for money and tasty dishes offering a faster, fresher and healthier alternative.”

Chopstix now has almost 80 stores across the UK and Ireland with over 25 outlets located within high footfall shopping centres. The opening in Coventry marks the continued expansion of the fast-growing brand, which has seen its outlet count treble in the past two years

Chopstix Group appoints Jon Lake as MD

Chopstix Group, which owns and operates premium QSR brands Chopstix and Yangtze, announces the appointment of Jon Lake to the role of Managing Director with immediate effect.

 

Highly respected within the hospitality sector for over 25 years, Lake brings a wealth of experience to the business. Lake has held a number of key roles within multinational organisations including Fine Food Capital where he was Development Director and Deloitte where he was Director of M&A specialising in the licensed retail sector. Prior to that, Lake held senior management posts with both Punch and Whitbread.

Lake will work closely with Chopstix Group founders, Sam Elia and Menashe Sadik, who in the past two years, have tripled Chopstix’s market presence to 75 units, and with the acquisition of Yangtze last year, now have a combined outlet count of 84 stores.  

Commenting on Lake’s appointment, Elia and Sadik note;

 

“We are delighted to have attracted Jon to the business, as he brings with him a first-class reputation for achieving success. We have extremely ambitious growth plans both in the UK and overseas but appreciate there will be challenges along the way so are pleased to have Jon at the helm, as we move forward.”

 

Jon Lake adds;

“Chopstix Group is undoubtedly becoming a real force within the sector, operating premium brands which offer huge potential both nationally and internationally and I am delighted to join the team. We will continue to drive the expansion of both our corporate and franchise business whilst establishing further infrastructure to support this growth.”

Chopstix to debut in Swindon

Swindon is set to get an authentic taste of the Orient, when CHOPSTIX, the UK’s fast-growing food brand, opens at The Brunel Shopping Centre today, located on the first floor of The Brunel Centre near to the new escalator and opposite House of Fraser, will offer visitors to the popular centre a selection of freshly prepared and cooked chicken and vegetarian dishes accompanied by a choice of noodles or rice. Shoppers will then have the option to take away, or enjoy their meal within the centre’s spacious food hub. Chopstix now has 75 stores across the UK and Ireland – 25 of which are already located within shopping centres and the opening in Swindon marks the continued expansion of the fast-growing brand, which has seen its outlet count double in less than 18 months. Max Hilton Jenvey, the Chief Operating Officer at Chopstix Group notes; “We are pleased to be opening our doors within The Brunel which fits perfectly with our strategy to successfully grow the visibility of Chopstix by increasing our profile within the country’s most popular shopping and retail hubs. We look forward to offering busy Swindon shoppers something new and exciting in the food court, with our value for money and tasty dishes, which also offer a healthier, fresher and faster alternative.” Kevin Gwilliam, General Manager of The Brunel said: “We’re delighted to welcome Chopstix to the centre. Chopstix’s noodle bars are becoming a feature in many shopping destinations. The fact that they have selected Swindon Town Centre and The Brunel for their latest venue is a real vote of confidence in us.”

For further media info, please contact Mary-Jo Devlin, PR Consultant to Chopstix Mob 07795 346970 email: mary-jo@emjaypr.co.uk

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How to use chopstix

First step is to take one chopstick, hold between thumb and index finger of right hand. Extend right arm up over head and calmly call out to the waitress, “Excuse me ma’am, could you please bring me a fork?”
Often foreigners in Asia are complimented on how they use chopsticks. Many, however, are not actually using them properly. Then again, neither are most Asian people.
But can you spot the proper way to hold chopsticks? In the pictures below you can see different ways of holding chopsticks, but only one way is the right way. Can you tell which?*

how to use chop pic

There’s more to chopsticks than meets the eye. From their humble beginnings as cooking utensils to paper-wrapped bamboo sets at the sushi counter.

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The use of chopsticks has been a part of Chinese food culture. In ancient times, chopsticks were called ‘Zhu’. Our ancestors liked to steam or boil food, where it was difficult for them to use spoons to dip vegetables in the soup. Thus, the ‘Zhu’ were born.
Chopsticks represent the ability to make do with minimal resources. They are a cultural icon in many Asian countries. Their simplicity is a direct reflection of the ancient maxim, “less is more”.
However, there are some taboos that you must pay great attention to, or you are at risk of being laughed at.
Firstly, don’t use them to noisily hit the side of your bowl or plate; Chinese people believe only beggars would do this. Secondly, when you use them, don’t stretch out your index finger, or use them to point to others. This would be regarded as a kind of accusation. And lastly, don’t insert them vertically into the bowls or dishes. Chinese people do this only when they burn incense to sacrifice the dead.
So what do you do?
Read our article, and become a chopsticks pro, or remain boring and ask for a Knife and Fork.

*Picture 6